Tuesday 15 April 2014

What happened to Asia Media

Asia Media is a digital out of home transit media operator. Not quite sure what actually happened but noticed that the screens on Rapid KL buses operated by Asia Media have been staying off for quite some time already. .

The licensing agreement with RapidKL for Asia Media to install, operate and maintain audio visual advertising medium on the buses operated by RapidKL expired about a year ago on 27 April 2013.

No announcement was made by Asia Media whether the licensing agreement was extended, renewed, discontinued, or it is the midst of upgrading to digital terrestrial television broadcasting (DTTB), even though the agreement is crucial to the group's operation and substantial earnings was generated from there.

What happened to Asia Media?

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