RTD beverage consumption per capita per year

President and CEO of Permanis Sdm Bhd, Erwin Selvarajah says there is great potential of the ready-to-drink beverage market in the country. “Malaysia, unlike other countries, has a low per capita beverage consumption per year of about 100 cans. In Singapore and Thailand, it is between 300 and 400 cans compared with the US and Europe where the figure is higher at between 800 and 1,000 cans.