IQ Group

IQ Group

- in the right industry, smart LED lighting
- net cash with zero borrowings
- good management (I think)
- new products under own brand, potential top line growth and margin expansion
- resume dividend payment
- traded at reasonable PE ratio

IQ upbeat on new brandname

GEORGE TOWN: IQ Group Holdings Bhd sees its Lumiqs’ brand becoming a significant contributor to the group’s revenue in the next two to three years.

At present, IQ’s light-emitting diode (LED) products that carry namesake brandname contribute only 1% to the group’s revenue.

Group chief executive officer Daniel Beasley told StarBiz that the group was now positioning for the Lumiqs brand to be distributed worldwide via IQ’s own sales team and through newly appointed distributors.

He said IQ’s first intelligent lighting solutions under the Lumiqs brand would be out in the market by the end of February 2015.

“We are building new distribution channels for the markets in Singapore, Thailand, Indonesia, Malaysia, Europe, North America and the Middle-East.

“We plan to launch the product in Japan and the United Kingdom respectively in March and July through our own marketing arm.

“With our own brandname, we can introduce higher range of intelligent lighting solutions that can generate better margins.

“We will also be able to sell directly to the end-users and avoid being squeezed on margins,” Beasley said.

The Lumiqs LED lighting solutions enable users to save up to 90% of energy, as the solutions, equipped with wireless transceivers, can be programmed to grow dimmer or brighter according to the movement of people in an area.

“We are now investing to develop intelligent lighting solutions for the consumer market,” Beasley said.

IQ expects to close its 2015 fiscal year, which ends on March 31, with a double-digit percentage growth in its net profit over last year.

“For the nine months ending in December, the group shipped out RM48mil worth of led lighting products globally, which is more than the RM46mil we shipped out for the whole of 2014,” he said.